Overview
This case study brings together a speculative Funko-themed campaign and my own product collection launches. I handled every step—from visual identity and animation to eCommerce banners and social media content. These projects are examples of full-stack visual storytelling in a retail-ready context.
ROLE
Art Director, Designer & Campaign Manager
TOOLS
Illustrator, Photoshop, Figma, After Effects, Mailchimp, Shopify
Responsibilities
Created campaign visual identity: logos, landing pages, social media assets
Produced email banners, promo graphics, and carousel posts
Built mockups of FSDUs and in-store displays
Managed rollout on Shopify and social channels with measurable conversion goals (personal)
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Outcome
Campaigns led to an increase in online store conversion rates from 18% to 86%
Recognised for CRM and retention potential
Demonstrated end-to-end control of visual rollout in a branded context
Takeaway
“This project made me fall in love with the entire campaign lifecycle—from concept sketch to social story, and every design decision in between.”