Overview
As a Lead Freelance Concept Artist at Spin Master, I worked on Disney-licensed toy lines aimed at girls aged 8–11. I was responsible for ideating and designing toy concepts that aligned with both brand expectations and audience preferences. These products were carried from sketch to market in collaboration with the Disney IP team.
ROLE
Lead Concept Artist & Designer
TOOLS
Procreate, Photoshop, Paint Tool SAI, Medibang
Responsibilities
Created initial ideation sketches for new collectible products
Developed turnarounds and render-ready illustrations for product development
Interpreted briefs and incorporated Disney IP styling and age-appropriate trends
Worked with internal product and design teams across multiple iterations
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Outcome
Designs were taken to market and used as inspiration for final product lines
Built direct working relationships with Disney's internal IP division
Became a trusted creative partner on age-targeted IP expansions
Takeaway
“This was a career-defining moment where I blended brand identity, commercial strategy, and pure playfulness to help design something children would actually love.”