Overview
As a Creative Artworker at Activision, I was part of the global localisation team responsible for adapting Call of Duty’s marketing assets for international regions, including EMEA and APAC. This involved tailoring U.S.-based campaigns into regionally appropriate visual content while maintaining brand consistency, stakeholder requirements, and tight AAA timelines.
ROLE
Creative Artworker
TOOLS
Photoshop, Illustrator, InDesign, Premiere Pro
Responsibilities
Adapted digital marketing assets (social, store banners, hero art) across multiple languages and platforms
Worked closely with international partners including Sony PlayStation, Xbox, and Steam
Translated visual strategy into culturally relevant formats across regions
Maintained version control, QA standards, and consistent delivery at scale
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Outcome
Delivered hundreds of assets per campaign window under high-pressure deadlines
My team’s localisation process became the gold standard, leading the company to eliminate external agency use
Improved turnaround time and regional engagement through visually tailored, high-impact deliverables
Takeaway
“This project taught me to balance creative quality with scale and speed—while earning the trust of global stakeholders in a AAA production environment.”